Data Removal

Introducing the only GDPR compliant Data Removal solution

DPM app screen


Data Removal

Each personal data collected by the company goes through a personal data lifecycle. Data is collected through different channels, processed for everyday business operation. After the lawful basis for processing expires, personal data has to be archived for legal and documentation purposes and eventually removed.

The data removal process imposed a new set of challenges, amplified with the lack of understanding about where the data is stored, and no real insight into the technical and business implication of data removal.

At the same time, companies are expected to demonstrate compliance with fair information practice principlestorage limitation principle and the right to be forgotten and the laws that regulate documentation retention periods, like archiving law.

It gets more complicated when the data subject uses more than one active service of the company for which, very often, the same data sets are required on the same systems. For this reason, data removal system needs to be intelligent enough not to erase the personal data that are still in use.

Last challenge refers to the technical orchestration of data removal. Since it is almost impossible to delete data in big enterprise systems, the GDPR recommends data anonymization and pseudonymization as opposed to deleting data. In the event of data deletion by mistake there is a technical possibility of recovering data.


DPM app

When a company is processing a large amount of data across multiple systems, automation is the only way to avoid the possibility of human error and reduce the risk of non-compliance. Automation minimizes the amount of manual work needed for data deletion or recording every action taken over data.

Data Privacy Manager automatically gives instructions to a different system when data deletion needs to be executed and enables you to define data retention and data removal operationalization on different data categories.

Data Privacy Manager’s automated services answer two key questions:

WHICH data subject’s data needs to be removed?” and “WHEN this data needs be removed”?

Data retention schedule and Data destruction schedule are 2 real-time services available for end-to-end automation of personal data removal.

This represents a GDPR compliant personal data removal engine.



Privacy professionals do not have to spend their time giving instructions to the IT team on which data should be removed and when.


Precise real-time service keeping records and counting data retention period for personal data down to a single data subject level.


Automatically give instructions to different systems on which data should be removed and when.

Personal Data Lifecycle


Interaction with Data Subjects
  • Contract
  • Consent

Lawfull Processing

Everyday Business
  • Data monetization
  • Services delivery
  • Marketing


Lawful Basis Expiration
  • Contract Expiration
  • RTBF
  • Opt-out


Data Destruction
  • Anonymization
  • Deletion

Business Process
(Original Purposes)

Data Retention
(Purpose change)

No Purpose

DPM Personal data lifecycle
Learn how this solution helps your industry

While Organizations have been busy collecting consents and putting together compliant Records of processing activities, the data removal remained overlooked, or maybe postponed? Most of the Organizations have by now documented data retention policies and have a good idea about how long they can keep the data. Data retention starts when one of the following scenarios happen: The initial purpose for data collection and processing has expired. Usually, a product or services contract with an individual has expired, an insurance policy has expired or individual stopped using a product or a service…

Would you like to continue reading? 

Get the E-book
Sberbank Slovenia logo
“We have approached the process of GDPR compliance very seriously and methodically, and we wanted to have a software that will allow us to manage GDPR processes from one central point, which we managed to accomplish with Data Privacy Manager.”

Nikola Murk, Head of IT operations & infrastructure

Sberbank Hrvatska logo
“Data Privacy Manager automated our compliance process. It took the pressure off the IT department, allowing me as DPO to have complete control over all processing activities from one point.”

Davor Namjestnik, DPO @ Sberbank Hrvatska

Telemach logo
“Instead of assigning IT resources to in-house development, we opted for a professional solution. Data Privacy Manager offered flexibility in integration with our other systems. During the project, we realized the solution was designed with such a deep understanding of GDPR and data management which would be very difficult to reach with only internal resources.“

Bojan Brodar, CISO @ Telemach

Optima Telekom logo
“Our customers are our top priority! Data Privacy Manager is an investment in that relationship, enabling us to timely respond to their requests and to tailor marketing communications based on their preferences.“

Mario Marković, DPO @ Optima Telekom


Data Privacy Manager is available in flexible pricing options for your growing business needs