Data Flow

Establish a business and operational control over complete personal Data Flow within your organization

DPM app screen


Data Flow

The compliance process begins when Data Inventory discovers all personal data stored across multiple IT systems. It is crucial to know where personal data is stored, but it is even more important to be aware of how an organization uses this data.

If there is no understanding of all 4 Personal Data Lifecycle components, addressing all GDPR requirements becomes very difficult. Collection of data and lawful processing are parts of original business purposes while archiving and destruction are tasks needed to perform once the lawful basis expires.

Having an understanding of Personal Data Lifecycle in a chart or organigram is a good starting point, but nothing more. If a DPO does not have operational control over personal data, manual process management will soon become a highly risky and overwhelming task.


DPM app

The key to the Data Flow challenge is to use a professional tool, such as Data Privacy Manager which allows DPO to have the total control and overview of all personal data processes within an organization.

In the first phase of interaction with data subjects, which is a part of the original business purpose, it covers all six lawful bases for personal data collection.

Processing data for delivery of contracted services or marketing is the second stage.
Once the contract expires or the customer opts-out, the lawful basis for processing is no longer valid. This is when the archiving starts, which means the purpose of processing changed, and it triggers the data retention process.

The last stage is the Data Removal phase in which an organization should no longer possess or process that personal information.

Data Privacy Manager is a unique solution with a variety of modules and workflows enabling Organization and the DPO to have control over Data Flow. Once when the system is set up, processes are automated, and the DPO can easily manage personal data lifecycle.



Data Privacy Manager brings organization comprehensive solution for complete Data Flow management


Automatically manage processes related to the original business purpose for both collection, and processing of personal data


After the original business purpose expired Data Privacy Manager helps you manage Data Retention and Data Destruction processes.

Personal Data Lifecycle


Interaction with Data Subjects
  • Contract
  • Consent

Lawfull Processing

Everyday Business
  • Data monetization
  • Services delivery
  • Marketing


Lawful Basis Expiration
  • Contract Expiration
  • RTBF
  • Opt-out


Data Destruction
  • Anonymization
  • Deletion

Business Process
(Original Purposes)

Data Retention
(Purpose change)

No Purpose

DPM Personal data lifecycle
Learn how this solution helps your industry

While Organizations have been busy collecting consents and putting together compliant Records of processing activities, the data removal remained overlooked, or maybe postponed? Most of the Organizations have by now documented data retention policies and have a good idea about how long they can keep the data. Data retention starts when one of the following scenarios happen: The initial purpose for data collection and processing has expired. Usually, a product or services contract with an individual has expired, an insurance policy has expired or individual stopped using a product or a service…

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Sberbank Slovenia logo
“We have approached the process of GDPR compliance very seriously and methodically, and we wanted to have a software that will allow us to manage GDPR processes from one central point, which we managed to accomplish with Data Privacy Manager.”

Nikola Murk, Head of IT operations & infrastructure

Sberbank Hrvatska logo
“Data Privacy Manager automated our compliance process. It took the pressure off the IT department, allowing me as DPO to have complete control over all processing activities from one point.”

Davor Namjestnik, DPO @ Sberbank Hrvatska

Telemach logo
“Instead of assigning IT resources to in-house development, we opted for a professional solution. Data Privacy Manager offered flexibility in integration with our other systems. During the project, we realized the solution was designed with such a deep understanding of GDPR and data management which would be very difficult to reach with only internal resources.“

Bojan Brodar, CISO @ Telemach

Optima Telekom logo
“Our customers are our top priority! Data Privacy Manager is an investment in that relationship, enabling us to timely respond to their requests and to tailor marketing communications based on their preferences.“

Mario Marković, DPO @ Optima Telekom


Data Privacy Manager is available in flexible pricing options for your growing business needs