Consent and Preference Management
Consolidate your data and prioritize your relationship with customers by centralizing collected consents and aligning your marketing communication with data privacy regulations
Challenge
New data protection regulations, including GDPR and e-Privacy, have forever challenged the landscape of direct marketing, introducing stricter standards on how consents are collected and the extensiveness of mandatory information that needs to be provided to the data subject prior to consenting.
The challenge is that the companies are lacking the insight into the personal data lifecycle and are unable to track, monitor and respond to the data subject’s request and consents preferences.
Company’s efforts to become compliant are futile if they do not know when to start or terminate data processing activity or how to demonstrate the compliance to the regulatory authority. The larger the scale the more operational challenges the company will face and having consents scattered across multiple channels makes this task complicated and needlessly difficult.
Solution
Data Privacy Manager irons out the operational consent management challenges and gives you real-time insight into the complete personal data lifecycle from the moment of opt-in to the data removal. This creates a clear view of activities and enables you to demonstrate compliance for any data subject on any level at any point in time.
Consent and Preference Management module makes it possible to centrally manage notices and propagate them to all consent collection channels, automatically updating them across multiple marketing layers.
Companies using the Data Privacy Manager can give complete control of privacy preferences to the data subjects, giving them a possibility to set preferred communication channels so you can nurture the relationship through marketing activities on their terms.
This will give you the outlines of customer behavior and the opportunity to communicate your marketing messages never having to wonder if you are crossing the line.
Benefits
SINGLE SOURCE OF TRUTH
Data Privacy Manager serves you as a single source of truth for all collected consents. It allows you to timely start or terminate processing activities to ensure that all processing activities are GDPR compliant.
SIMPLE DEMONSTRATION OF COMPLIANCE
Provides real-time insight into the complete personal data lifecycle, from the moment of opt-in to the data removal. Create a clear view of activities and so you can demonstrate compliance for any data subject on any level at any time.
EASY INTEGRATION
Easy integration with front-end consent collection channels like web, mobile apps, CRM systems, and marketing platforms, so you can automate every marketing action based on consent, making your actions transparent and compliant.
Personal Data Lifecycle
Collection
Interaction with Data Subjects
- Contract
- Consent
Lawfull Processing
Everyday Business
- Data monetization
- Services delivery
- Marketing
Archiving
Lawful Basis Expiration
- Contract Expiration
- RTBF
- Opt-out
Destruction
Data Destruction
- Anonymization
- Deletion
Business Process
(Original Purposes)
Data Retention
(Purpose change)
No Purpose
Learn how this solution helps your industry
General Data Protection Regulation (GDPR) requires that Organizations processing personal data (Data Controllers and Data Processors) maintain a register of processing activities. According to Article 6 there can be 6 possible lawful basis for personal data processing, and for Organizations to be able to declare a lawful basis for a specific processing activity an assessment needs to be done…
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“We have approached the process of GDPR compliance very seriously and methodically, and we wanted to have a software that will allow us to manage GDPR processes from one central point, which we managed to accomplish with Data Privacy Manager.”
Nikola Murk, Head of IT operations & infrastructure
Data Privacy Manager is available in flexible pricing options for your growing business needs
