Consent and Preference Management
Consolidate your data and prioritize your relationship with customers by centralizing collected consents and aligning your marketing communication with data privacy regulations
Challenge
New data protection regulations, including GDPR and e-Privacy, have forever challenged the landscape of direct marketing, introducing stricter standards on how consents are collected and the extensiveness of mandatory information that needs to be provided to the data subject prior to consenting.
The challenge is that the companies are lacking the insight into the personal data lifecycle and are unable to track, monitor and respond to the data subject’s request and consents preferences.
Company’s efforts to become compliant are futile if they do not know when to start or terminate data processing activity or how to demonstrate the compliance to the regulatory authority. The larger the scale the more operational challenges the company will face and having consents scattered across multiple channels makes this task complicated and needlessly difficult.
Solution
Data Privacy Manager irons out the operational consent management challenges and gives you real-time insight into the complete personal data lifecycle from the moment of opt-in to the data removal. This creates a clear view of activities and enables you to demonstrate compliance for any data subject on any level at any point in time.
Consent and Preference Management module makes it possible to centrally manage notices and propagate them to all consent collection channels, automatically updating them across multiple marketing layers.
Companies using the Data Privacy Manager can give complete control of privacy preferences to the data subjects, giving them a possibility to set preferred communication channels so you can nurture the relationship through marketing activities on their terms.
This will give you the outlines of customer behavior and the opportunity to communicate your marketing messages never having to wonder if you are crossing the line.
Benefits
SINGLE SOURCE OF TRUTH
Data Privacy Manager serves you as a single source of truth for all collected consents. It allows you to timely start or terminate processing activities to ensure that all processing activities are GDPR compliant.
SIMPLE DEMONSTRATION OF COMPLIANCE
Provides real-time insight into the complete personal data lifecycle, from the moment of opt-in to the data removal. Create a clear view of activities and so you can demonstrate compliance for any data subject on any level at any time.
EASY INTEGRATION
Easy integration with front-end consent collection channels like web, mobile apps, CRM systems, and marketing platforms, so you can automate every marketing action based on consent, making your actions transparent and compliant.
Personal Data Lifecycle
Collection
Interaction with Data Subjects
- Contract
- Consent
Lawfull Processing
Everyday Business
- Data monetization
- Services delivery
- Marketing
Archiving
Lawful Basis Expiration
- Contract Expiration
- RTBF
- Opt-out
Destruction
Data Destruction
- Anonymization
- Deletion
Business Process
(Original Purposes)
Data Retention
(Purpose change)
No Purpose
Learn how this solution helps your industry
While Organizations have been busy collecting consents and putting together compliant Records of processing activities, the data removal remained overlooked, or maybe postponed? Most of the Organizations have by now documented data retention policies and have a good idea about how long they can keep the data. Data retention starts when one of the following scenarios happen: The initial purpose for data collection and processing has expired. Usually, a product or services contract with an individual has expired, an insurance policy has expired or individual stopped using a product or a service…
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“We have approached the process of GDPR compliance very seriously and methodically, and we wanted to have a software that will allow us to manage GDPR processes from one central point, which we managed to accomplish with Data Privacy Manager.”
Nikola Murk, Head of IT operations & infrastructure
“Data Privacy Manager automated our compliance process. It took the pressure off the IT department, allowing me as DPO to have complete control over all processing activities from one point.”
Davor Namjestnik, DPO @ Sberbank Hrvatska
“Instead of assigning IT resources to in-house development, we opted for a professional solution. Data Privacy Manager offered flexibility in integration with our other systems. During the project, we realized the solution was designed with such a deep understanding of GDPR and data management which would be very difficult to reach with only internal resources.“
Bojan Brodar, CISO @ Telemach
“Our customers are our top priority! Data Privacy Manager is an investment in that relationship, enabling us to timely respond to their requests and to tailor marketing communications based on their preferences.“
Mario Marković, DPO @ Optima Telekom
Data Privacy Manager is available in flexible pricing options for your growing business needs
