New data protection regulations, including GDPR and e-Privacy, have forever changed the landscape of direct marketing, introducing stricter standards on how consents are collected and the extensiveness of mandatory information that needs to be provided to the data subject prior to consenting.
The challenge is that the companies are lacking the insight into the personal data lifecycle and are unable to track, monitor and respond to the data subject’s request and consents preferences.
Company’s efforts to become compliant are futile if they do not know when to start or terminate data processing activity or how to demonstrate the compliance to the regulatory authority. The larger the scale the more operational challenges the company will face and having consents scattered across multiple channels makes this task complicated and needlessly difficult.
Data Privacy Manager irons out the operational consent management challenges and gives you real-time insight into the complete personal data lifecycle from the moment of opt-in to the data removal. This creates a clear view of activities and enables you to demonstrate compliance for any data subject on any level at any point in time.
Consent and Preference Management module makes it possible to centrally manage notices and propagate them to all consent collection channels, automatically updating them across multiple marketing layers.
Companies using the Data Privacy Manager can give complete control of privacy preferences to the data subjects, giving them a possibility to set preferred communication channels so you can nurture the relationship through marketing activities on their terms.
This will give you the outlines of customer behavior and the opportunity to communicate your marketing messages never having to wonder if you are crossing the line.
While Organizations have been busy collecting consents and putting together compliant Records of processing activities, the data removal remained overlooked, or maybe postponed? Most of the Organizations have by now documented data retention policies and have a good idea about how long they can keep the data. Data retention starts when one of the following scenarios happen: The initial purpose for data collection and processing has expired. Usually, a product or services contract with an individual has expired, an insurance policy has expired or individual stopped using a product or a service…