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Discover personal data across multiple systems in the cloud or on-premise
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Turn data subject request into an automated workflow with a clear insight into data every step of the way
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Quickly respond, mitigate damage and maintain compliance
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Privacy portal allows customers to communicate their requests and preferences at any time
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General Data Protection Regulation

Here you can find the official content of the Regulation (EU) 2016/679 (General Data Protection Regulation) in the current version. All Articles of the GDPR are linked with suitable recitals.

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How to Effectively Manage and Document Consent

Consent Management

The effective management and documentation of consent are critical aspects of data privacy compliance.

Privacy professionals and Data Protection Officers (DPOs) face an array of challenges in achieving this goal, from diverse consent mechanisms to complex record-keeping.

The Significance of Consent Management

Before we dive into the challenges and solutions, it’s essential to underscore the critical significance of consent management. Obtaining clear and valid consent from individuals is a legal requirement under data privacy regulations such as the General Data Protection Regulation (GDPR).

Additionally, organizations are obligated to keep records of consent and effectively demonstrate compliance, which is vital when dealing with supervisory authorities, as it provides tangible evidence of an organization’s commitment to data protection standards.

Beyond compliance, it is an opportunity for organizations to streamline their processes, including marketing, and demonstrate their commitment to respecting individuals’ rights and preferences, thereby fostering trust and ethical data practices.

Challenges in Consent Management

  • Diverse Consent Mechanisms: Consent can be expressed in various forms, including opt-in checkboxes, written consent, or recorded verbal agreements. Managing these diverse mechanisms manually leads to inconsistencies and potential compliance gaps.
  • Complex Record-Keeping: Data privacy regulations necessitate meticulous records of consent. As organizations process large volumes of data, manual record-keeping becomes cumbersome, error-prone, and inefficient.
  • Real-time Consent Updates: Individuals have the right to modify their consent preferences or opt-out at any time. Without automation, organizations struggle to track and implement these changes promptly, potentially violating data subjects’ rights.
  • Consent Across Channels: In today’s multi-channel environment, data is collected through websites, mobile apps, CRM systems, and more. Ensuring seamless consent synchronization across these channels is challenging without automation, risking compliance inconsistencies.

Streamlining Consent Management

Manual consent management becomes challenging due to scalability issues in large organizations, the complexity of individual preferences, and the potential for errors in tracking and updating consent across various channels.

Data Privacy Manager (DPM) offers a robust solution to address the challenges of consent management automation. It allows organizations to keep clear, precise, and compliant records of consent for each specific data processing activity and is invaluable during the supervisory authority audit.

1. Streamlined Consent Capture and Efficient Record-Keeping

Consent Management module, at its core, allows automation and synchronization of consent records across various platforms and sources.

This means that organizations can maintain comprehensive records that detail when and how individuals provided consent, what data processing activities it applies to, and what was communicated to the individual.

It includes a dashboard that offers a comprehensive view of obtained consents and provides insight into top consent channels and performance metrics related to consent, featuring information on opt-in validity, acquisition goals, and a detailed record of consents, including the number of consents granted and revoked.

DPM Consent Management

2. Effective and Compliant Marketing

A Consent Management platform ensures compliant marketing by enabling organizations to respect data protection regulations, obtain user consent transparently, and tailor marketing communications based on individual preferences.

DPM Consent Management is one central place for managing communication preferences (mail, phone, SMS, Viber, etc.), consent notices in multiple languages, and keeping track of the changes made over time.

It allows you to start or terminate processing activities timely to ensure that all processing activities are GDPR-compliant.

3. Real-time Updates and Monitoring

Additionally, CPM offers the capability for real-time updates in consent preferences. Individuals can modify their consent choices, and these changes are immediately reflected in the records of consent.

Privacy professionals and DPOs can monitor these updates, ensuring data processing remains aligned with individuals’ preferences and regulatory requirements.

4. Comprehensive Compliance

DPM ensures comprehensive compliance by enabling organizations to record consent for each specific data processing activity.

Organizations can demonstrate that they have obtained valid consent for each activity and can provide clear evidence in case of audits or inquiries.

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The Role of ROPA in Collaboration and Compliance

In addressing the organizational challenge of maintaining compliant records of processing activities, the Data Processing Inventory (ROPA) plays a pivotal role in complementing the efforts of Consent Management.

ROPA centralizes record-keeping, providing privacy professionals with a comprehensive view of all processing activities. This transparency is vital for effective consent management.

Moreover, ROPA enables organizations to administer policies and define data retention periods for each data category, streamlining compliance efforts. This functionality ensures that policies are executed directly onto relevant datasets.

Effective Consent Management

Effective consent management is foundational to data privacy compliance and building trust with customers and clients.

Privacy professionals can address the complex challenge of managing and documenting consent effectively by harnessing the power of DPM modules, Consent Management, and Data Processing Inventory.

These modules work harmoniously to streamline consent management, align with user-centric consent practices, and ensure compliance.

Navigate the complexities of consent management with confidence, compliance, and a respectful approach to data subjects’ preferences and rights.

Request a Data Privacy Manager demo

Let us navigate you through the Data Privacy Manager solution and showcase functionalities that will help you overcome your compliance challenges.

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