The right to object to processing of personal data allows individuals (data subjects) to ask the organization (data controller) to stop processing their personal data. The objection can be given in writing or verbally and has to be explained.
The right to object can be applied in certain situations depending on the purpose and lawful basis for processing.
Individuals can object to the processing
The organization does not have to cease with the processing if there are legitimate grounds for the processing which overrides the interest and rights of an individual or the processing is necessary because of the fulfillment of the legal rights.