Different companies have different data strategies. Whether the organization or a company will implement offensive or defensive data strategy is determined mostly, by the industry, regulatory environment, data management budget and so on.
Offensive strategy implies intense personal data processing ( including segmentation and profiling of data subjects and aggressive marketing), with the goal of increasing revenue, profitability and are more customer-oriented.
Offensive data strategy is most commonly found in highly competitive industries that are less regulated, such as retail.
Offensive data strategy is more focused on flexibility with multiple versions of the truth.
