NOYB stands for “None Of Your Business” and is an Austrian non-profit organization that focuses on privacy advocacy and campaigning for data protection rights in Europe.
The organization was founded by Max Schrems, an Austrian lawyer and privacy activist, in 2017.
The main goal of NOYB is to ensure that individuals have control over their personal data and that companies and organizations respect data protection laws.
NOYB has been involved in various high-profile cases against tech giants such as Google, Facebook, and Apple and has been a leading voice in advocating for stronger data protection laws in the European Union.
