Cookie consent is the practice of obtaining a user’s permission before using cookies or similar tracking technologies on a website.
A cookie is a small file that is placed on a user’s device (such as a computer or mobile phone) when they visit a website.
Cookies are used to remember a user’s preferences, track their behavior on the website, and provide personalized experiences.
However, some cookies may also collect personal data, such as IP addresses, location data, or browsing history.
Under the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive, website owners and operators are required to obtain “informed and unambiguous” consent from users before using cookies or similar tracking technologies. This means that website owners must:
- Inform users about the use of cookies: Website owners must provide clear and concise information about the types of cookies used, their purpose, and the duration of the data retention period.
- Obtain consent: Website owners must obtain explicit and unambiguous consent from users before using cookies or similar tracking technologies. Consent must be obtained before the cookies are placed on the user’s device.
- Allow users to withdraw consent: Users must be able to withdraw their consent at any time. Website owners must provide users with clear and easy-to-use tools to manage their cookie preferences, such as an opt-out mechanism.
- Maintain records of consent: Website owners must keep a record of users’ consent, including the type of consent, the date and time of consent, and the information provided to the user.
It’s important to note that the GDPR and ePrivacy Directive apply to all websites that are accessed by users in the European Union, regardless of where the website is based. Failure to comply with these regulations can result in significant fines and other penalties.
