The California Consumer Privacy Act (CCPA) is a data privacy law modeled after the General Data Protection Regulation (GDPR) that went into effect on January 1, 2020, in the state of California, United States.
The CCPA grants California consumers more control over their personal data, requiring companies to disclose what personal data they collect, sell or share, and allowing consumers to request that their personal data be deleted.
The CCPA applies to businesses that meet certain criteria, including those that have an annual gross revenue of $25 million or more, collect personal information of 50,000 or more California consumers or derive 50% or more of their annual revenue from selling California consumers’ personal information.
The CCPA is important because it provides consumers with greater control over their personal data, which has become a valuable commodity in the digital age.
The law aims to protect consumers’ personal information, prevent data breaches, and give individuals the right to know what data is being collected and how it is being used. Companies that are subject to the CCPA must comply with its requirements or face fines and legal action.
