AI-based solution designed to automate personal data discovery and classification
Discover personal data across multiple systems in the cloud or on-premise
Turn data subjects request into an automated workflow with a clear insight into data every step of the way
Collaborate with stakeholders and manage DPIA and LIA in real-time with Assessment Automation
Privacy portal allows customers to communicate their requests and preferences at any time
Introducing end-to end automation of personal data removal

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General Data Protection Regulation

Here you can find the official content of the Regulation (EU) 2016/679 (General Data Protection Regulation) in the current version. All Articles of the GDPR are linked with suitable recitals.

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Behavioral Advertising

Behavioral advertising is a type of online advertising that targets individuals based on their previous behaviors or actions, such as the websites they have visited or the products they have viewed.

It is usually done through automated processing or profiling of personal data, which allows advertisers to create a profile of the individual and tailor the ads to their interests and behaviors.

Under the General Data Protection Regulation (GDPR), individuals have the right to opt-out of any automated processing and to be informed of the logic involved in any automatic personal data processing.

They should also be informed of the consequences of such processing, especially when it is based on profiling.

If cookies are used to store or access information for the purposes of behavioral advertising, the ePrivacy Directive requires that data subjects provide consent for the placement of such cookies, after having been provided with clear and comprehensive information.

This means that website owners and advertisers must obtain explicit consent from individuals before using cookies for behavioral advertising purposes.

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