Accuracy in the context of personal data refers to the requirement that data controllers and processors take reasonable steps to ensure that the personal data they hold is correct and up to date.
This means that organizations must establish processes to prevent inaccuracies during the data collection process and regularly update the data as needed.
They must also consider the specific purposes for which the data is being processed and ensure that the data remains accurate in relation to those purposes.
In addition, the principle of accuracy requires organizations to respond to requests from data subjects to correct any inaccurate or incomplete personal data that they hold.
This means that organizations must have appropriate procedures in place to allow individuals to request corrections and must take prompt action to correct any errors.
Failing to maintain accurate personal data can result in negative consequences for both individuals and organizations, such as loss of trust, legal liabilities, and reputational damage.