According to Forbes, 63% of customers are unsatisfied with how companies handle data transparency, with 54% stating that companies don’t use data to customers’ benefit.
As we go into 2021, data transparency has become an integral part of lead generation, meaning that you should write or otherwise reevaluate your policies.
Such a page will give your users ease of mind when it comes to purchasing products and sharing your website with their social circles. It effectively communicates how and why you collect data from website visitors in a transparent and pro-user manner without omissions or hidden agendas.
➡️ Build trust and brand loyalty with website users
➡️ Legal compliance with local and international laws
➡️ Third-party compliance with services such as Google AdSense
➡️ Higher SEO ranking due to compliance with data privacy standards
➡️ High return on initial time and resource investment it takes to write
Easy to Understand Tips for Website Policy Writing
1. Outline the Types of Collected Data
Some of the data types commonly associated with privacy policies include user names, addresses, contact numbers, emails, IP addresses, and access date and time.
The choice of data collected can vary from business to business, however, you should be upfront about the types of information you collect and never collect more data than you need to– data minimization principle.
2. Which Channels do you Use to Collect Data?
Following that, you should write about how you collect data. More specifically, which types of interactions will cause your website to collect data from individual users?
Websites commonly use one or more of the following to collect user data: cookies, surveys, web forms, registration forms, newsletter sign-ups, and order placement.
Be completely open about which channels you use to collect data, and you won’t have issues with earning your users’ trust going forward.
3. Explain Why the Data Is Collected
While data privacy policies are mandatory by international law, users will still want to know “why” you are collecting their data.
This is a valid concern since not every visitor will understand how the contemporary web works. The most obvious answer most websites gravitate toward is to state that the collected data will be used to enhance the users’ experience.
You can provide users with rudimentary examples of how you plan to do that. For example, collecting store interaction data will help you improve your item selection and deals in the future.
Samantha Riley, Data Science Specialist at Supreme Dissertations and Writer at Classy Essay, said that: “Given that we live in the post-GDPR and Cambridge Analytica era, we can’t fault visitors for wanting some data privacy transparency. List a few ways in which you will use their data and ensure them that no third party will have access to their sensitive information. This will be more than enough to ease their minds in regards to using your website.”
4. Reassure Users of the Data’s Safety
➡️ How can the user opt-out of data collection, and what are they missing out by doing so?
➡️ Is your company the only party capable of accessing the personal data?
➡️ What kind of software protection or server-side safeguards do you have in place?
➡️ Is your website SSL compliant and uses a secure hosting provider?
➡️ How long is the personal data stored for?
5. Provide Users with your Contact Information
Finally, provide your visitors with a communication channel which they can use if they have further questions or concerns about the policy. This is a pro-consumer move which can reassure users of your legitimacy and willingness to cooperate to ensure the best online experience for everyone.
Transparency Leads to Trust (Conclusion)
As a rule of thumb, you should inform users of recent changes and additions to the policy so that they can opt-out or consent. Be as transparent and proactive as possible when writing and managing your website’s policy, and your user base will respond to those efforts positively.
Author: Marques Coleman is a Content Writer at Trust My Paper and Data Analyst at Grab My Essay. His interests lie in Big Data, AI, and business development, which he expresses through digital writing and publishing of articles, research, and case studies. He is an active contributor at Subjecto, where he works as a writer and editor in his spare time.